No surprise there. There is so much competition these days and the market is exploding, especially on the lowest end - Dacia's Spring for example is 15.700 €, if you add Germany's subsidies of 6000 € you're at 9.700 € [1] for a brand new car, even if it isn't even made in Romania but in China instead (the fact that this is likely still making a profit despite shipping costs is insane). On the high end, BMW and Mercedes have finally caught up as well, and produce better cars for the same price point with a better support/maintenance infrastructure.

Meanwhile, what does Tesla have in production? Dated stuff on the mid to high price range, rumors are they will stop making some models entirely and a "Cybertruck" that not just looks so similar to a dumpster that raccoons confuse it with literal dumpsters [2] but is unable to ever be certified for European roads because its form is seen as a threat to road safety. So that alone has a serious impact on Tesla's sales.

Then come the never ending stories about supply chain issues especially for spare parts and the quality control issues - like, WTF, a Cybertruck is 60k? Why should people put up with delaminating glue (and why was glue used in the first place?) or rust issues [3]? So that's another dent in the sales, people don't buy lemons.

And finally, the antics of Elon himself and the company in general. The cars are nicknamed "swasticars" ever since Musk's infamous right arm salute, in the Nordic countries (that used to love Tesla) they are refusing to deal with unions for two years now [4], and here in Germany there is a big dispute related to the upcoming works council election (i.e. what y'all Americans would consider an union) [5].

There just aren't that many reasons left to buy a Tesla, and the reasons to buy an ICE vehicle are rapidly going away as well. I'd have zero issues buying a Dacia Spring or a Citroen, if only they'd add a trailer towing hitch that can be used for more than a bicycle rack.

[1] https://www.dacia.de/kampagnen/daciaelektrobonus.html

[2] https://www.news.com.au/technology/motoring/motoring-news/an...

[3] https://www.forbes.com/sites/peterlyon/2025/04/21/tesla-cybe...

[4] https://www.teslarati.com/tesla-sweden-strikers-tax-issues-i...

[5] https://www.dw.com/en/germany-tesla-charges-trade-union-memb...

Tesla registrations crash 17% in Europe as BEV market surges 14%